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Success StoriesDhan
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Trading & Investing

Dhan powers real-time trader engagement with RCS market cards and AI bots

FirstConnectt drives rich, interactive RCS communications and AI-driven WhatsApp outreach for Dhan, delivering context-aware market updates and proactive nudges that reach traders exactly when it matters.

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About Dhan

Dhan is a modern, technology-first trading and investment platform built for active traders and long-term investors. In fast-moving markets, timely, engaging communication is what separates a trader who acts on an opportunity from one who misses it.

Industry
Trading & Investing
Audience
Active traders & investors
Model
Technology-first platform
Priority
Real-time, timely engagement
The Opportunity

Dhan set out to drive platform conversions and accelerate ROI through rapid, intelligent, and highly engaging trader communications, surfacing the right market moment to the right trader, instantly.

  • Deliver real-time, context-aware market updates
  • Engage traders with rich, interactive experiences
  • Boost conversions and accelerate return on investment
The Solution

FirstConnectt integrated multiple intelligent bots on RCS and scaled AI-driven outreach on the WhatsApp Business platform. The orchestration engine triggers real-time, context-aware market updates and proactive trade communications, engaging users at the exact moment it matters.

RCS Business Messaging
Intelligent Bots
WhatsApp Business API
Trader Engagement Journey

A single guided conversation, end to end

A trader receives rich, verified RCS cards with live market context and one-tap actions — proactive nudges timed to real market movement, with a WhatsApp recap that drives engagement well beyond the closing bell.

Dhan
Dhan
Verified Business
Good morning! Here's your watchlist moving pre-open 📈
NIFTY 50
Index
+0.8%
₹22,410
22,180Day range22,540
View chart
INFY
Infosys Ltd
-1.2%
₹1,486
Vol 4.2M
1,472Day range1,512
View chart
Verified RCS greeting
The day starts with the watchlist
Dhan
Dhan
Verified Business
NIFTY 50
Index
+0.8%
₹22,410
22,180Day range22,540
View chart
INFY
Infosys Ltd
-1.2%
₹1,486
Vol 4.2M
1,472Day range1,512
View chart
Tap any card for the live chart and market depth.
Rich market cards
Live context from a verified sender
Dhan
Dhan
Verified Business
New on Dhan — built for the way you trade.
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Trading Terminal (T3)
Pro charts and fast order flow
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Invest in US Stocks
Access global markets in-app
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MTF Funding
Extra buying power when it counts
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Explore features
New on Dhan
Feature highlights drive adoption
The Impact

Measurable outcomes, proven at scale

By orchestrating intelligent bots on RCS and scaling AI-driven WhatsApp outreach, FirstConnectt helped Dhan achieve strong ROI and lift campaign conversions through automated, real-time engagement, all while optimizing communication costs at scale.

Strong ROI
From real-time engagement
Higher
Campaign conversions
Real-time
Context-aware delivery
Optimized
Communication cost

Delivery performance

Real-time alert deliveryTriggered on movement
Interactive card engagementRich RCS experiences
Nudge-to-action conversionProactive prompts

Directional indicators illustrating channel performance within the deployment.

Key outcomes

  • Multiple intelligent bots orchestrated across RCS
  • AI-driven outreach scaled on WhatsApp Business
  • Real-time, context-aware market updates and trade nudges
  • Strong ROI and higher conversions, with cost optimization

Ready to write your own success story with FirstConnectt?

Orchestrate WhatsApp, RCS, SMS, Voice and AI from one enterprise platform, trusted by leading brands worldwide.

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